Title:

A REVIEW OF CHANGE MANAGEMENT MODELS IN DYNAMIC BUSINESS ENVIRONMENTS

Author:

SANJANA

Abstract:

Businesses now work in more dynamic business contexts that are marked by globalization, market volatility, stakeholder expectations that are always changing, and fast technology progress. Effective change management is now more important than ever to maintain organizational adaptation, resilience, and long-term competitiveness. Lewin's Three-Stage Model, Kotter's Eight-Step Model, the ADKAR Model, and the McKinsey 7-S Framework are among the prominent change management models that are critically examined in this review study in order to assess their applicability and relevance in dynamic organizational environments. The research analyzes these models in terms of their conceptual underpinnings, advantages, disadvantages, and aptitude for handling ongoing and complicated change via a methodical examination of the body of available literature. According to the results, standard models provide useful structural advice, but in very chaotic conditions, their efficacy may be limited by their linear assumptions. On the other hand, by stressing organizational alignment, leadership participation, and employee engagement, people-centric and integrative models show more flexibility. The analysis indicates that firms functioning in dynamic contexts benefit from adopting adaptive and hybrid methods that combine components from several frameworks, since no single change management model is universally applicable. By providing a thorough synthesis of change management theories and emphasizing the significance of contextualized application in contemporary corporate contexts, this work advances both academic debate and managerial practice.

Keyword:

Lewin's model, Kotter's model, ADKAR, McKinsey 7-S.