Title:

ROLE OF POLITICAL PARTIES IN SHAPING ELECTORAL BEHAVIOR IN EMERGING DEMOCRACIES

Author:

Vijender Kumar

Abstract:

Particularly in developing democracies when democratic institutions are still being established, political parties play a crucial role in influencing election behavior. Through grassroots mobilization, campaign tactics, candidate attractiveness, and ideological stance, they affect voter choices. This review examines the sociological, psychological, and rational-choice processes by which political parties influence voting behavior. It also looks at issues that impact party effectiveness, such identity-based politics, poor institutionalization, electoral instability, and corruption. Enhancing voter involvement, advancing issue-based politics, and fortifying democratic consolidation in developing democracies all depend on an understanding of the function of political parties. The study highlights trends and tactics that influence election results by combining empirical data from many nations.

Keyword:

Electoral behavior, Emerging democracies, Voter mobilization